Why this year’s Holiday Helpings is breaking all our records
For this year’s Holiday Helpings campaign, Bread for the City did things a bit differently.
We asked our supporters to forgo food drives, and instead come together to raise the funds that we need to keep our pantry stocked. Canned food drives are a common tradition, and over the years we’ve been so inspired by the demonstrations of support we’ve seen from our community. But the truth is that fundraising drives are far more effective for a number of reasons — so we’ve asked our community to consider the best interests of our clients.
We’ve written about the reasons why, and just this week Matthew Yglesias published a piece in Slate magazine that looks even further into the matter.
The gist of it is:
- We can buy far more food at wholesale with your money than you can buy at a store;
- We provide our clients with only nutritious food, which can be hard to ensure piece by piece in a food drive;
- Cash donations are hassle-free and easily tax-deductible! No extra trips to the store or our offices, no working with our schedule — just click and give.

Some people have offices that won’t allow fundraising drives, and other people just plain like to do canned food drives — and that’s okay! We are still accepting donated food, of course.
But I’m super pleased to report that, by and large, we’ve seen a tremendously positive response to this message – in fact, this year’s Holiday Helpings drive has seen more than 50% more fundraising drives than ever before. Altogether, you all have raised more than $111,000!
As a result, more than 16,000 people have been able to receive a complete holiday meal — turkeys and all the trimmings — from our pantry.

Michelle Lindsay of http://michellelindsayphotography.com runs an annual drive on her blog -- for each comment, she makes a donation to Holiday Helpings! Here’s what she says: “After two years of canned good drives, I decided to switch to dollars. I hadn't realized that while I was paying $1 for a canned item in the grocery store, Bread for the City themselves could purchase the same items at a substantial discount. I was relieved to know that cash donations would help so many more families this holiday season. Thank you, Bread for the City!” (Click the image above to comment on her blog!)
It’s so inspiring. And everyone’s participating. Last week, I was approached by one of the patients of our medical clinic, with $20 in her hand to donate on the spot. She thanked us for the work we do to help people like her, and I was amazed at how that circle of giving felt so complete. This is what community looks like. Thank you for making a great holiday season.
PS- It’s not too late to do your very own fundraising drive for Holiday Helpings! Email me a high res logo or image, along with a team name, and I can build your page for you. (Just like this: donate.breadforthecity.org/wankelpie) Easy as wankelpie.
You may remember earlier this year, when we launched 
It’s that time of year again: the season for workplace giving!
December 1st is the 23rd annual World AIDS Day, and this year is the 30th year anniversary of the AIDS epidemic. Although there have been some great advancements in treating the disease, a significant number of people are still being diagnosed with HIV every year and not receiving the care or taking the necessary precautions after being diagnosed.appropriate


